Today I attended a seminar about fashion trends for Autum/Winter 2010/11, held by Bibi Ronchi from Chiron designstudio in Como, Italy. One of the key messages was:
Reduse
Reuse
Recycle
I think we all heard that before, and the question is - will it happen this time? I sure hope so. Personally, I do not think it is realistic any time in the near future that we will all walk around in pants made by recycled PET bottles. But I do think we have come a long way if we manage to fulfill the first R: Reduce.
Today, many of us spend too much money on clothes, or accessories, we do not use very often (sometimes not even at all). We buy a dress in panic for a special occassion during a 40 minute lunch break. Or, we are about to go on vacation and we just NEED something new to wear. We also focus too much on what is the trend for the season, rather than asking ourselves which models fits me well, which colours suits me (or do I even like), or which clothes in my wardrobe are my favourites? Reducing may not always be the money you spend on clothes at this moment. But buying the right things now will reduce your spending over time. Or, at least you will have a wardrobe containing clothes you actually use over and over again, which in the end is a sustainable way of living.
Reduse
Reuse
Recycle
I think we all heard that before, and the question is - will it happen this time? I sure hope so. Personally, I do not think it is realistic any time in the near future that we will all walk around in pants made by recycled PET bottles. But I do think we have come a long way if we manage to fulfill the first R: Reduce.
Today, many of us spend too much money on clothes, or accessories, we do not use very often (sometimes not even at all). We buy a dress in panic for a special occassion during a 40 minute lunch break. Or, we are about to go on vacation and we just NEED something new to wear. We also focus too much on what is the trend for the season, rather than asking ourselves which models fits me well, which colours suits me (or do I even like), or which clothes in my wardrobe are my favourites? Reducing may not always be the money you spend on clothes at this moment. But buying the right things now will reduce your spending over time. Or, at least you will have a wardrobe containing clothes you actually use over and over again, which in the end is a sustainable way of living.
