The Swedish fashion company
Acne has been very successful over the last years in expanding its business and is now probably the most hyped brand among the Swedish fashion crowd. My personal wardrobe also consist of quite a few Acne pieces and while getting nostalgic about the grunge period, I had to go for a checked flanell
shirt/dress from their Pop Classic range the other day.

When I got home, I accidentially looked on the inside of the shirt and saw that some of the seams where not overedged and were beginning to tear up. This piece was around €100 which is probably four times the price of a similar garment at H&M or Zara. As a consumer it is sad to realize that sometimes you seem to pay for the brand and not quality. Word of advise - be critical when you buy clothes. Always do the "wrinkle test"; squeeze a piece of the garment in your hand to check if it will wrinkle. Try to check the seems of the garment and take a look on the inside as well. These days, low cost production of clothes often means low quality as well so there is a need to stay attentive as a consumer. There is unfortunately way too often no correlation between price and quality. I certainly learnt my lesson this time...